LESS IS MORE is a phrase that comes from the world of English-speaking architecture and means “less is more”. This is a great revolution compared to the times in which it was believed that one had to pay homage to a principle of opulence and complexity in design. Less is more overturns this paradigm and indicates that in reality the best result, the “more”, is obtained in the case in which a building is produced – but this is true for any type of product – essential and perfect for its functions.
The phrase is not from an Anglo-Saxon architect, but from a German, the genius Ludwig Mies van der Rohe, who used this principle as the foundation of a new architecture, an architecture that no longer looked upon the pomp and complexity of the result as something good; a principle that over the decades has passed from architecture to industrial design.
The same principle that inspired ETERNA, the new automation for sliding and telescopic doors, designed to ensure maximum silence, fluidity of movement and reliability. The absence of brushes, a renewed design, extremely compact dimensions and a new app, for simple and intuitive management from smartphones and tablets, are the manifesto of our “LESS IS MORE” philosophy.
A philosophy that translates into practical ADVANTAGES:
√ LESS electricity consumption = MORE EFFICIENCY AND SAVINGS
√ LESS wear due to the absence of brushes = MORE DURABILITY
√ LESS time the door remains open = MORE ENERGY SAVINGS
√ LESS battery consumption = MORE POWER FAILURE OPERATION
√ LESS space occupied = MORE INNOVATION AND ELEGANCE
√ LESS time to set up automation = MORE SIMPLICITY AND FUNCTIONALITY
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